ENRICH Your Communications Skills

Today the liberalization and proliferation of media channels, a more youthful and vocal population and the rise of social media are transforming the Arab World.

In a rapidly changing communications environment, corporations and governments in the region need to build their ability to speak to younger and more sophisticated audiences.

ENRICH – Powered by TRACCS offers proprietary training programs led by seasoned practitioners who know the particular challenges faced by communicators in the Middle East & North Africa.

As a public relations company that was born and has grown up in the MENA region, we possess an acute awareness of the needs of businesses communicating to Arab audiences, and have successfully trained hundreds of corporate and government spokespeople in multiple markets across the region.



Principal Trainers