The TRACCS network was launched in 1998 in Jeddah, with the TRACCS Saudi Arabia office serving as the company’s corporate headquarters. In 2006 TRACCS opened its second office in Riyadh, the nation’s capital, to serve its growing portfolio of clients in the largest economy in the GCC. TRACCS is considered to be a pioneer in building the PR industry in Saudi Arabia and has maintained a strong leadership position for close to two decades in the market, offering a complete suite of communications services from strategic consultancy, media relations and communications audits, to digital communications, crisis and issues management, training, stakeholder mapping, messaging and corporate positioning.
Deputy Managing Director
Majd Sayyaf is the Deputy Managing Director of TRACCS KSA. During his 12 years of hands-on experience with TRACCS, Majd has worked on key strategic accounts for the company and headed the Financial Practice, providing strategic advisory to local and international organizations including Visa International, NCB Capital, Sidra Capital, American Express and the Islamic Development Bank.
In his role as Deputy Managing Director, Majd supervises all day-to-day operations of TRACCS KSA and works closely with team members and clients ensuring both quality and efficiency of account management. His areas of expertise include internal and external communication, crisis management, event management, and CSR.
With his deep understanding of the Saudi market and his passion for PR and communications, Majd has been able to constantly achieve exceptional results for clients and offer counsel and lead campaigns for leading global brands across various industries.
Majd holds a Bachelor’s degree in Business Administration and Marketing from the Arab Academy for Science and Technology in Alexandria, Egypt.