Our Story

Headquartered in Jeddah – Saudi Arabia, TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years and remains the largest, independent regional communications network with over 200 professionals working across 11 countries and 12 offices.

TRACCS offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training, to government, corporate and multinational clients. TRACCS’ advisory-based solution includes several communications services such as strategic and creative consultancy, media engagement, digital, crisis management, internal communications, and CSR. In addition, TRACCS produces creative and strategic multi-channel content for its diverse clientele, and delivers engaging, impactful, and effective training courses in English, Arabic, and French, through its proprietary training program, ENRICH.

Globally, it has the largest pool of Arabic-speaking communications professionals, with 85% of its team comprised of native Arabic speakers.

A multiple award-winning practice, and member of PRCA, TRACCS is the only MENA-based agency to be featured in the PRovoke Media Global Top 250 PR Agency Ranking (#155 in 2024).

Milestones

1998

TRACCS opens its doors in KSA

2000

TRACCS expands into UAE and Egypt

2004

TRACCS embarks on the second phase of its regional expansion

2006

TRACCS sets a new strategy for regional expansion

2007

TRACCS continues expansion with one new office per year

2010

TRACCS ranks in The Holmes Report (now PRovoke) Global Top 250 PR Agencies

2011

TRACCS becomes the largest communications network in MENA

2018

TRACCS celebrates 20th anniversary of operations in MENA

2020

TRACCS launches revamped edition of its proprietary training program Enrich

2023

TRACCS celebrates 25th anniversary of operations in MENA

Our Network

Home to the largest number of Arabic-speaking professionals in the business, TRACCS also operates the most extensive network of offices in the MENA region. Our deep local knowledge enables us to develop impactful communications strategies and integrated online and offline campaigns that are in tune with the sensibilities of the markets we serve.
United Arab Emirates
TRACCS UAE was launched in 2000 and has grown to become one of the leading and most reputable communications agencies in the market. Representing our operational headquarters, TRACCS UAE serves a diverse client portfolio encompassing key commercial sectors including media, entertainment, retail, automotive, real estate, pharmaceutical, FMCG, telecom, technology, and luxury, among others. The agency has, in particular, built a solid financial, public affairs, and award-winning tourism and hospitality practice over the years.

Our Network

Home to the largest number of Arabic-speaking professionals in the business, TRACCS also operates the most extensive network of offices in the MENA region. Our deep local knowledge enables us to develop impactful communications strategies and integrated online and offline campaigns that are in tune with the sensibilities of the markets we serve.

United Arab Emirates

TRACCS UAE was launched in 2000 and has grown to become one of the leading and most reputable communications agencies in the market. Representing our operational headquarters, TRACCS UAE serves a diverse client portfolio encompassing key commercial sectors including media, entertainment, retail, automotive, real estate, pharmaceutical, FMCG, telecom, technology, and luxury, among others. The agency has, in particular, built a solid financial, public affairs, and award-winning tourism and hospitality practice over the years.

Saudi Arabia – Jeddah

The TRACCS network was launched in 1998 with the opening of our first office in Jeddah – our corporate headquarters. A pioneer in building the communications industry in the GCC’s largest economy, TRACCS has maintained a strong leadership position in the market for more than two decades. Today, the Jeddah team serves a strong portfolio of national and multinational clients, many of which have grown to rely on its services through long-established relationships. By deploying impactful PR strategies and communications programs, our Jeddah office is effectively contributing to the further development and advancement of the communications industry in Saudi Arabia

Saudi Arabia – Riyadh

Launched in the Saudi capital in 2006, TRACCS Riyadh provides expert communications consultancy to both government and private sector clients with a full suite of solutions. TRACCS Riyadh has successfully delivered major projects, including the groundbreaking Riyadh Season, contributing positively to Saudi Arabia’s ongoing transformation in line with the goals of the Kingdom’s Vision 2030 program.

Egypt

Launched in 2000, TRACCS Egypt serves a diverse portfolio of clients in the oil, government, financial, pharmaceutical, FMCG, technology, manufacturing, real estate and tourism sectors in one of the Arab world’s largest and most strategically important markets. Based in Cairo, TRACCS Egypt’s team of seasoned professionals has established a strong reputation for excellence, winning multiple awards, and growing to become a market leader in the communications industry.

Jordan

Established in 2003, TRACCS Jordan is one of the leading communications agencies in the Hashemite Kingdom of Jordan. TRACCS Jordan’s dedicated team of industry experts serves a wide range of clients across a diverse mix of sectors, from government and finance to automotive, telecoms, and hospitality.

Bahrain

Launched in 2008, TRACCS Bahrain offers a complete spectrum of communications services to local, regional and international companies in the island kingdom. The Manama-based team is dedicated to elevating the communications industry in the local market, serving clients in the FMCG, telecommunications, financial, automotive, tourism, hospitality, and real estate sectors.

Kuwait

Launched in 2004, TRACCS Kuwait serves an extensive portfolio of local and regional clients in the telecom, oil, aviation, logistics, and leisure sectors, providing a full range of strategic communications services to public and private sector companies.

Lebanon

Established in 2009, TRACCS Lebanon has built a strong portfolio of clients encompassing the technology, financial, telecommunications, FMCG, aviation, health, luxury, fashion, government, tourism, and hospitality sectors. Led by industry veterans, the Beirut-based team is committed to enhancing the role of communications in the market with a full range of services, solutions and has delivered several impactful campaigns for a diverse sector of clients.

Qatar

For more information, please contact TRACCS Kuwait.

Turkey

TRACCS has been operating in Turkey since 2015 through Contactplus, our exclusive affiliate in the market. Based in Istanbul, Contactplus serves the communications needs of a wide range of well-entrenched local and regional clients with successful public relations strategies and programs.

Morocco

TRACCS has been operating in Morocco since 2016 through Impact Group, our exclusive affiliate in the market. Based in Casablanca, Impact Group supports a broad portfolio of local and regional clients with successful communications strategies and public relations services.

Algeria

TRACCS has been present in Algeria since 2015 through its Algiers-based affiliate, Sense Conseil, which delivers a full spectrum of public relations and communications solutions for both local and regional clients operating in the North African nation.

Tunisia

TRACCS has been operating in Tunisia since 2007 through its Tunis-based affiliate, PR Factory, providing successful communications consultancy and public relations support for local and regional clients across a number of industries in the country.

Our Leadership Team

Mohamed A. Al Ayed

Chief Executive Officer

Majdi Al Ayed

Executive Vice President

Roger Mezher

Chief Financial Officer

Shereen Bushehri

Vice President – Innovation and Development
Managing Director
TRACCS Bahrain

Serena Hylton

Managing Director
TRACCS Egypt

Katia Yasmine

Managing Director
TRACCS Lebanon

Lisa Sweis

Managing Director
TRACCS Kuwait & Qatar

Majd Sayyaf

Vice President - Business Growth

Aaron Alvares

Vice President of Strategy
and Development

Irene Karamitsou

Deputy Managing Director
TRACCS Bahrain

Copyright © 2024 TRACCS. All Rights Reserved.

magnifiercrosstext-align-right