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ABOUT TRACCS

TRACCS is the largest independent public relations network in the Middle East and North Africa, with a team of more than 200 professionals working across 14 countries, from offices in Jeddah, Riyadh, Dubai, Kuwait, Doha, Muscat, Manama, Cairo, Beirut, Amman, Damascus, and Marrakech, and affiliate offices in Istanbul, Tunis, and Algiers.

Founded with the goal of building an indigenous Arab public relations industry, TRACCS is the only public relations practice with a sustained commitment to nurturing the talent of young communicators across the MENA region. Today, the firm employs the largest pool of Arabic-speaking PR professionals within the global industry, with 85% of its employees being native Arabic speakers.

TRACCS offers a full range of services to government, corporate and multinational clients through a sophisticated portfolio that includes Strategic Advisory, Media Engagement, Internal Communications, Crisis Management and Corporate Social Responsibility in addition to Enrich – a dedicated PRCA accredited training unit, and Digital – a specialist unit to provide clients with a full complement of digital communications advisory and services.

A multiple award-winning practice, TRACCS has won more than 75 international awards and was named the ‘Best Consultancy to Work For’ in Continental Europe, Middle East and Africa by the prestigious Holmes Report in 2015. The company continues to climb the ranks of the Holmes Report’s annual list of the Top 250 Public Relations Firms in the world, currently ranking at #103 and 91 by the PRWeek Global Agency Business Report 2016.

TRACCS is a member of the Public Relations Consultants Association (PRCA) which works to promote and raise standards in PR and communication.

TRACCS ADVANTAGE

Integration and Integrity

At TRACCS our goal is to become so completely integrated into each client’s mission, philosophy, policies and operations that our output is in perfect harmony with corporate aspirations and communications strategies. We serve our clients’ business interests and objectives with discipline, professionalism, creativity and insight, with the aim of producing measurable results.

Largest MENA Network

TRACCS has the most extensive network of offices in the MENA region and is home to the largest number of Arabic speaking professionals in the business. Our knowledge of local markets and industries allows us to create communications strategies and public relations campaigns that hit the mark. Our success has been based on our reputation for delivering a full-range of communications services according to the highest international standards, with a deep understanding of the cultural, religious, bureaucratic and business sensibilities of the markets we serve.

Senior Advisory and Local Talent

The TRACCS team brings energy, experience and good ideas to the business of getting across timely and relevant messages. We look at problems from different perspectives and provide public relations solutions that are appropriate, practicable and cost-effective.
We know the region, we know the people, we know what works, and we know how to make it work.

MANAGEMENT

From the outset we realized that the success of our business would rise and fall on our people and we have focused on finding the right people and keeping them. Over the years we have systematically and painstakingly built our operations across the region around the most talented, honest, dedicated and hardworking people we can find who have the vision, integrity, innovation and leadership qualities our practice demands.

  • MOHAMED A. AL AYED

    Chief Executive Officer
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  • MAJDI A. ALAYED

    Vice President – Network Affairs
    Managing Director – TRACCS UAE
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  • SERENA HYLTON

    Managing Director
    TRACCS Egypt
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  • RULA MASAD

    Managing Director
    TRACCS Jordan
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  • HASSAN AL SALEH

    Managing Partner
    TRACCS Oman
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  • SHEREEN BUSHEHRI

    Managing Director
    TRACCS Bahrain
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  • SARAH BROBERG

    Deputy Managing Director
    TRACCS Egypt
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  • KATIA YASMINE

    Managing Director
    TRACCS Lebanon
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  • ROGER MEZHER

    Group Financial Controller
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MILESTONES

  • 1998

    Trans-Arabian Creative Communications (TRACCS) founded in Jeddah, Saudi Arabia

  • 2001

    TRACCS network is launched with offices in Dubai, Cairo and Manama

    TRACCS becomes a founding member of the Middle East Public Relations Association (MEPRA)

  • 2003

    TRACCS Amman office opens to serve Jordan and the Levant

  • 2004

    TRACCS Kuwait office opens

    TRACCS organizes and sponsors first conference on CSR in Kuwait

  • 2005

    TRACCS opens its Riyadh office

    TRACCS launches Arab Conferences Company (ARC) with the first conference on public relations ever held in the Kingdom of Saudi Arabia

    TRACCS forms partnerships in Iran and Syria

  • 2006

    TRACCS Doha office opens

  • 2007

    TRACCS Muscat office opens

    TRACCS begins work on public policy programs across Northwest Africa – in Morocco, Tunisia and Algeria

  • 2008

    TRACCS celebrates its 10th anniversary

    TRACCS wins IPRA Golden World Award in the Travel & Tourism category for Dubai Summer Surprises

  • 2009

    TRACCS is listed among Saudi Arabia’s fastest growing companies in the Saudi Fast Growth 100 rankings by Saudi Arabian General Investment Authority (SAGIA)

    TRACCS launches Beirut office

    TRACCS inaugurates 1st annual Beirut Public Relations Forum under the patronage of Lebanon’s Minister of Information, H.E. Dr. Tarek Mitry

  • 2010

    TRACCS organizes 2nd Annual Beirut Public Relations Forum under the patronage of HE Dr. Tarek Mitry, Minister of Information

    TRACCS Saudi Arabia opens corporate headquarters in the TRACCS Building in Jeddah

  • 2011

    TRACCS wins Holmes Report Middle East Consultancy of the Year

    TRACCS is listed among the top 100 Independent Public Relations Consultancies worldwide and among the top 250 PR Agencies worldwide by the Holmes Report

  • 2012

    TRACCS wins “Stevie” International Business Award as MENA Public Relations Agency of the Year

    TRACCS wins IPRA Golden World Award for Best Community Relations Campaign of the Year

    TRACCS wins Gold Sabre Award for Best Campaign in the Middle East

    TRACCS CEO Mohamed Al Ayed joins the prestigious Arthur Page Society

  • 2013

    TRACCS celebrates 15th Anniversary

    TRACCS launches Enrich powered by TRACCS, communications training division

    TRACCS signs MoU with the Public Relations Consultants Association (PRCA), which accredits TRACCS senior trainers

    TRACCS launches Digital powered by TRACCS, digital practice

  • 2014

    TRACCS holds “Transformation” round table in Dubai with communications experts and senior executives from leading Middle Eastern companies moderated by Paul Holmes, Founder of the Holmes Group

2014

Gold Stevie Award for “Social Media Campaign of the Year”

2014

Silver Stevie Award for “MENA Agency of the Year”

2014

Silver Stevie Award for “PR Program of the Year”

2014

Silver Stevie Award for “Management Team of the Year”