At TRACCS, we bring years of experience in multiple disciplines to provide creative, yet practical, communications solutions for a diverse range of businesses and industries throughout the region.
TRACCS has developed and implemented a wide range of communications programs for leading global automotive companies, truck and bus manufacturers, and traffic authorities. Our teams across the network have conceptualized and organized over 100 automobile launches and have successfully lobbied to win prestigious automotive industry awards for our clients.
TRACCS has extensive experience in the consumer domain, effectively representing some of the world’s leading global and regional consumer brands, major retail organizations, and the region’s most popular shopping festivals. From product launches and press announcements to grand openings and promotions, we find the most striking and innovative ways to reach consumers and make the brands we represent top-of-mind.
TRACCS is one of the leading communications providers for the financial sector in MENA. Our client portfolio ranges from wealth management, asset management, and insurance companies, to global payment card companies, international banks, and stock exchanges. We have developed highly successful media campaigns, corporate positioning strategies, and speeches for high-profile executives for some of the region’s top financial and investment institutions.
TRACCS has built a unique travel, tourism, and hospitality practice group led by seasoned professionals with experience in hotel management and event organization in the MENA region and beyond. In addition to leading global hospitality brands, our teams have worked with government tourism authorities in Dubai, Abu Dhabi, Saudi Arabia, Jordan, and Egypt to position these destinations as tourism, business, leisure, and shopping hubs that attract millions of visitors.
TRACCS has extensive experience across multiple government sectors and provides government agencies with superior international advisory based on a deep understanding of national priorities, bureaucratic sensibilities, protocols, and customs. Our portfolio of public sector clients includes national economic and investment organizations, public utility companies, humanitarian groups, information agencies, tourism and airport authorities, and major government-sponsored commercial and educational events and initiatives.
TRACCS has delivered a full spectrum of sophisticated communications solutions for the technology sector in markets throughout the region. Our teams possess a wealth of experience and stay up to date on the latest innovations and advancements shaping the industry. We have served many of the world’s leading technology companies and industry disruptors operating in areas that touch the lives of millions every day.