The Digital Copywriter is responsible for creating and managing compelling written content for various digital platforms, including social media, websites, email marketing, and advertisements. The role requires both creative thinking and analytical skills to enhance brand awareness, engage with the audience, and drive conversions.
- Develop engaging, creative and high-quality content for social media posts, blog articles, email campaigns, landing pages, and digital advertisements
- Tailor content to different platforms and target audiences to ensure consistency and relevance
- Create and maintain a content calendar to manage and schedule posts
- Constantly research and incorporate the latest and trending terms and phrases into the content
- Suggest and create campaign ideas and slogans
- Collaborate with the wider team to design and implement social media strategies aligned with business goals
- Monitor and engage with the community on various social media platforms, including responding to comments and messages
- Analyze social media performance and create reports detailing key metrics.
- Implement SEO best practices to increase online visibility.
- Utilize analytic tools to track engagement and conversion rates and identify areas for improvement
- Maintain and develop the brand's voice and identity across all digital platforms
- Collaborate with the creative team and other team members to ensure visual and textual alignment
- Ensure that all content complies with legal and ethical standards, including copyright laws
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 2-4 years of experience in social media management and digital copywriting in the Saudi market
- Strong knowledge of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Telegram etc.
- Proficiency in SEO and analytics tools
- Excellent writing, editing, and proofreading skills in Arabic language and revising English copies
- Ability to work collaboratively within a team or independently
- Familiarity with content management systems (e.g. WordPress) is a plus
- Saudi nationals meeting the above qualifications will be given preference
Skills and Competencies:
- Creativity: Ability to generate fresh, imaginative ideas that resonate with the target audience
- Analytical Skills: Ability to analyze data to guide content strategy and evaluate performance
- Attention to Detail: Precision in grammar, spelling, and maintaining brand consistency.
- Adaptability: Flexibility in adapting to changing requirements and new technologies.
- Time Management: Ability to manage multiple projects and deadlines efficiently.
Reporting Line: Digital Director