Established in 2003, TRACCS Jordan is the leading public relations practice in the Hashemite Kingdom of Jordan. TRACCS Jordan’s dedicated team of public relations practitioners serves a wide range of clients across many sectors, from government and financial to automotive, telecoms and hospitality.


Rula Masad
Managing Director

As the Managing Director of TRACCS Jordan, Jordanian Rula Masad brings a diverse experience to the operation of the agency. Being raised between Jordan and Canada, and the opportunity to travel to different parts of the world exposed Rula to various cultures, and accordingly enriched her cultural background and reflected on her personality and business dealings.

Before joining TRACCS, Rula’s career started by venturing into different sectors ranging from travel and tourism to sales and telecom, until she discovered her passion for communication and public relations. Along her path Rula collectively received extensive experience and trainings in Project Planning, Public Speaking, Negotiation Skills, Customer Care, Stress and Time Management, Crisis Management and Protocol and Business Writing. Utilizing her interest in public speaking, Rula volunteered with local Jordanian initiative INJAZ to teach underprivileged children simple marketing tools, self development skills and business interview tips all to help them in their future careers and lives.

Rula also reflects that same passion while she leads her team in providing both local and regional clients with quality public relation services and delivering tailor-made strategic communication activities that caters to their needs.