A seasoned communications strategist and advisor, Aaron Alvares has nearly two decades of combined experience in public relations and journalism, which has enabled him to acquire a holistic set of skills and capabilities spanning various aspects of the communications business.

Based in Dubai, as Vice President of Strategy and Development at TRACCS, Aaron provides strategic oversight to local as well as key regional clients and oversees employee development programs.

As a member of the company’s senior leadership team, he is also involved with optimizing the company’s operational procedures and systems as well as HR function and capabilities. Aaron also plays a key role in developing and executing key company-wide initiatives, procedures, systems, and protocols that further enhance and drive people growth and development.

Leveraging his vast multi-industry experience and expertise, Aaron is responsible for spearheading key client deliverables such as strategic communications advisory, key message development and crisis communications, apart from offering content and media relations insight and advisory on a number of local and regional clients.

His client experience includes public and private sector entities, both locally and regionally, operating in the government, finance, technology, tourism, telecommunications, defense, energy, and automotive sectors.

Prior to joining TRACCS, Aaron worked with reputed agencies in India before moving to the Middle East. An ex-journalist with The Bennett & Coleman Group in Mumbai, he has also served as a Financial Advisor with TATA AIG Life Insurance before taking up a career in public relations and communications. Aaron holds various certificates in Basics of Financial Planning, Investment Planning, Retirement Planning and Employee Benefits, and Risk Management and Insurance Planning.