A multi-talented communications expert with more than 15 years of experience in leading impactful projects across diverse industries, Katia Yasmine’s energy, passion, and creativity have established her as a driving force in Lebanon’s communications scene.

In her role as Managing Director of TRACCS Lebanon, Katia leads an inspired and dedicated team of communications professionals that develops and delivers effective communications strategies for a portfolio of prestigious local and international organizations. Backed by a wealth of expertise and extensive knowledge of communications, marketing, and digital, she is adept at developing innovative solutions for clients operating in the corporate, pharmaceutical, NGO, and retail sectors.

Katia’s pivotal role in the establishment of TRACCS Lebanon in 2008, building it from the ground up by attracting a portfolio of high-profile businesses and gradually expanding her team to accommodate their evolving needs, is one of her marquee achievements among several others.

In addition to her expertise in strategy development, media relations, and crisis communications, Katia is fluent in French, English, and Arabic, enabling her to successfully lead multicultural projects in Lebanon and beyond, including the wider MENA region and most recently in Europe.