A communications specialist with nearly two decades of delivering highly effective marketing and stakeholder engagement strategies across various sectors, Majd Sayyaf leverages his deep industry knowledge and distinct capability of identifying the most effective, yet tailored, communications solutions to lead the business development function at TRACCS.
As part of this dynamic role, Majd is responsible for driving the next phase of the company’s growth, in addition to offering strategic advisory to clients and providing support on strategic network initiatives and signature programs.
Majd has a strong understanding of the Saudi market with a special focus on the financial services sector. His areas of expertise include ESG integration and reporting, investor relations, crisis management, and digital marketing.
Prior to rejoining TRACCS in 2022, he served as Head of PR and Marketing at the Saudi-based asset manager Sidra Capital, where he successfully oversaw the company’s marketing and communication requirements across multiple geographies.
Previously, in his role as Deputy Managing Director of TRACCS KSA, Majd offered strategic advisory and counsel to a number of prestigious global and local brands, including Visa International, NCB Capital, American Express, and the Islamic Development Bank.
Majd holds a bachelor’s degree in Business Administration and Marketing from the Arab Academy for Science and Technology in Egypt.