Majdi Al Ayed is an award-winning communications professional with nearly two decades of industry experience. One of the most prominent Gulf Arab PR practitioners, he is widely recognized for his commitment and contributions to the long-term growth of the regional communications ecosystem.
Since starting his career as a trainee at TRACCS in 2001, he has played a driving role in building the company into one of the largest communications networks in MENA. Today, he serves as Managing Director (MD) of TRACCS UAE and Executive Vice President (EVP) for the TRACCS network, which currently includes 14 offices across 13 MENA countries.
As MD of TRACCS UAE, his primary responsibility is the growth and sustainability of operations. In the past, he has supervised the creation of campaigns for a large number of
public and private sector clients including Dubai Tourism, PepsiCo and Saudi Arabian Military Industries (SAMI) among others.
As EVP, Majdi’s key responsibilities include identifying potential growth markets and expanding the network, introducing new procedures to enhance intra-office communications and ensuring unified network-wide performance and quality standards. He also specializes in strategic advisory, crisis management and internal communications.
A leading advocate of the communications sector and its growing importance in the MENA region, Majdi regularly speaks at regional and international events.