Our Leadership Team

Mohamed A. Al Ayed

President and Chief Executive Officer

Mohamed Al Ayed has been engaged in communications in the Middle East for more than 27 years and came to prominence in 1998 when he established TRACCS in Jeddah, Saudi Arabia. In over 20 years, he has grown the single operation to become the largest communications network in MENA, with 14 offices across 13 markets, serving a diversified portfolio of international brands, leading local companies, government agencies, and NGOs.

Mohamed provides strategic counsel, communications training and senior advisory to a wide array of high-level government and private organizations across the region, including Saudi Customs Authority, Saudi Data and Artificial Intelligence Authority, General Authority for Military Industries, and Ministry of Civil Services, among many others.

Committed to establishing an indigenous communications industry imbued with a natural understanding of regional cultures and sensitivities, Mohamed has built TRACCS by employing and training local talent. Over the years, he has helped up-skill hundreds more through training programs conducted for industry professionals including C-suite executives and government officials. In addition, Mohamed served as the lead trainer for 94 government officials involved in the National Transformation Program and has conducted several training workshops to date.

Together with the Senior Leadership Team, Mohamed has enabled TRACCS to earn a place on the list of the fastest-growing companies in Saudi Arabia and the region, gaining global recognition with 76 regional and international awards. 

Mohamed is a certified trainer of the Public Relations Communications Association (PRCA).