Our Leadership Team

Rula Masad

Managing Director - TRACCS Jordan

Rula Masad brings more than 20 years of diverse experience to her role as the Managing Director of TRACCS Jordan. 

Rula’s early career saw her venture into different sectors ranging from travel and tourism to sales and telecom until she discovered her passion for communications, and she joined the TRACCS team in 2007. 

With each chapter of her professional journey serving as a building block for her career in communications, Rula brings extensive experience in various aspects of public relations ranging from project management and planning, public speaking, negotiation skills, customer care, to stress and time management, crisis management and protocol and business writing. 

Tapping into her interest in public speaking and community development, Rula volunteered with the local Jordanian initiative INJAZ, early on in her career, to teach underprivileged children basic marketing tools and self-development skills to help them succeed in their future careers and lives, while simultaneously undertaking various speaking engagements. 

Translating that same passion for communications, Rula leads her team in providing both local and regional clients with impactful solutions to deliver tailor-made strategic programs that echo their values and cater to their requirements.

Rula is a strong believer in women’s empowerment and the importance of quality education for both genders.

Rula is a Member of the Board of Directors in the Jordan Forum Business and Professional Women (JFBPW).