A passionate advocate for the communications industry, Shereen Bushehri firmly believes in its transformative power to influence positive, sustained change. She has over two decades of in-house and agency experience and has established herself as a leading voice in the industry.
As Deputy CEO of TRACCS, the largest independent and homegrown communications consultancy in the MENA region, Shereen has been tasked with steering the company into a new era of growth. She is instrumental in guiding the company’s expansion beyond its regional stronghold and positioning it as a global player. Under her leadership, TRACCS continues to play a pivotal role in inspiring, driving, and leading the evolution of the MENA communications industry, seamlessly expanding its service offering to meet the demands of a rapidly changing world.
Shereen’s vision for TRACCS includes spearheading the company’s digital transformation – a key priority as the organization adapts to an increasingly tech-driven landscape. In her previous role as Vice President of Innovation and Development, she was the architect and creative brainchild behind several groundbreaking initiatives, leveraging technology to bridge the gap between traditional communications and modern digital solutions.
An accomplished and strategic communications executive, Shereen is widely recognized for her expertise and deep industry insights. She has successfully led high-impact campaigns across sectors such as telecommunications, financial services, and motorsports, and has played a crucial role in launching prominent brands locally and regionally. In Bahrain, where she oversees TRACCS’ operations as Managing Director, Shereen is a trusted advisor and thought leader, committed to advancing the communications profession.
Beyond her professional achievements, Shereen is deeply dedicated to nurturing the next generation of Bahraini talent. Through direct employment opportunities and partnerships with institutions like Bahrain Polytechnic, she actively mentors and empowers young professionals, fostering a dynamic and skilled local workforce.
