Our Leadership Team

Shereen Bushehri

Vice President – Innovation & Development & Bahrain Managing Director

Shereen Bushehri brings over a decade of communications experience across many sectors, including telecommunications, financial, and motorsports, and has been instrumental in launching several brands both in the Kingdom of Bahrain and beyond.  

A seasoned executive, Shereen is committed to continuously strengthening the TRACCS brand both locally and regionally and advancing the communications profession in the Kingdom. 

Since taking over as Managing Director of TRACCS Bahrain in 2013, Shereen has been a driving force in building TRACCS’ reputation as a leading communications network both locally and internationally, managing several award-winning (Stevie Awards) campaigns for a number of clients including Zain Bahrain and Shop Bahrain.

In addition, Shereen has also embarked on a mission to develop Bahraini youth, build their capabilities, and create a diverse pool of talented PR practitioners. 

With the aim of shedding light on the industry and making it a preferred career choice, she has partnered up with multiple educational institutions such as Bahrain Polytechnic and AlMabarrah AlKhalifia Foundation, to nurture the next generation of communications leaders in the Kingdom and incorporate real-life industry insight in their curriculum and training programs.