Shereen Bushehri is a seasoned communications executive with over two decades of in-house and agency experience, and has played an instrumental role in advancing the communications profession in the Kingdom of Bahrain.

Since taking over as Managing Director of TRACCS Bahrain in 2013, Shereen has built on her diverse industry experience spanning several sectors such as telecommunications, financial, and motorsports to launch a number of brands locally and beyond, in addition to managing award-winning campaigns for various clients including Zain Bahrain and Shop Bahrain. In her role as Vice President of Innovation and Development, she has been the creative brainchild behind enhancing TRACCS’ reputation as an inspiring, leading, and driving force behind the evolution of the MENA region’s communications industry into a game-changing one.

Deeply passionate and committed to the communications field, and a staunch believer in its power to influence positive and sustained change, Shereen draws on her experience and expertise to drive her mission of attracting the Bahraini youth to the industry, mentoring them through direct employment as well as actively driving and participating in various knowledge and capacity building activities. She has partnered with multiple educational institutions such as Bahrain Polytechnic and AlMabarrah AlKhalifia Foundation to nurture the next generation of communications leaders in the Kingdom and incorporate real-life industry insight into their curriculum and training programs.